Social networks have become the platform for the world of making money online business. And without active presence in them, it is almost impossible to get online reputation necessary to have an established brand. This is reality!
The analysis and projections for 2011 that is nearing an end, place the active presence of brands in social networks as an essential starting point for success in any business online.
However there is still confusion between the benefits of the major social networks in relation to the different marketing strategies adopted. There is normal confusion on the other hand if we consider that the emergence of social media is relatively recent and that its growth has been exponential, especially since last 2009.
If we focus on the technical differences of social networking par excellence: Facebook and Twitter. We can determine that Facebook is a social network where users share their needs and interests both professionally and personally. So it has established itself as the global social network, while Twitter is a search engine in real time and a platform for viral transmission of information.
Facebook operates equivalently to a meeting between people with similar needs and interests, while Twitter, pretend to be the platform for information sharing and distribute real-time news.
Additionally, Twitter serves as a vital tool for SEO and that visits are accomplished through the links are exponential.
In relation to marketing campaigns, the differences between the two platforms are based on the number of users. The significantly higher market share is covered by Facebook.
Facebook is more personal, while Twitter is more professional. Facebook's security and privacy remains an issue and no less a debate. While the value added to Twitter is that many people has greater access to each tweet.
Here we have another fundamental difference, while in Facebook the right to privacy and identity of individuals is predominant, Twitter is the vocation of public service.
To develop a specific marketing strategy you must take into account how they relate to the users of each of the social networking brand.
Twitter promotes business of brand building and accelerating the buying decision. While Facebook is more effective in identifying needs and setting them on the basis of variations to marketing strategies, giving them the dynamics behind the identified needs.
Twitter is more influential while Facebook is more crucial for brands.
But choosing the right marketing strategy and platform best suited for our business, it is essential to evaluate a number of key variables to learn to make money online:
- Users and traffic in Facebook has a more advantage specifically in the time spent in the social network
- Consumers, Facebook also has an advantage in this category as the ability to share detailed information is of utmost interest to users of a brand, but Twitter does not lose ground as it has the advantage of the 140 characters that captures the attention of any user.
- Business Centers, Twitter is ahead here to establish itself as the ideal platform for viral marketing strategies whose effectiveness lies in the word of mouth.
In relation to the study of competence and determination of the value added Twitter, it has its advantages as it allows real time monitoring on what is said about the brand and / or products offered.
The ability to build communities around the brand is much more complete and direct so that the benefits of a viral marketing campaign is much more complete on Facebook than on Twitter.
If we talk about the beneficial effects of an externally tested marketing strategy, Twitter’s was higher due to their increased presence in Google searches, social networks. But they are both matched today after the inclusion of related searches and rising presence of facebook in the results generated by Google.
Finally, direct communication is a more effective network on Facebook thanks to instant messaging.
However, analysis of the variables indicate that 2011 will be a year of integration, in which the consolidation of the brands on the Internet should be making an active and balanced presence on both social networks adapting their marketing strategies to the criteria governing operating each of the utilities of both.
So, once you have knowledge on the many marketing strategies available, you can now start putting into action your ideas to make money online.
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